Home Decor: Fair and Square Art

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I had the pleasure of meeting Ashleigh when she dropped off the painting and what a nice young lady she is and the amazing thing about her paintings are that she paints them herself. I would imagine it can’t be easy to do and you really have to have some talent to paint. I mean no one can just pick up a paint brush and create art, noooo I highly doubt that.

Retrieved from Fair and Square Art website – and how fitting it is that the painting in this picture is the same one I have, LOVE!!

So the challenge for me was to create my own art in the form of decorating my office and incorporating the painting with the rest of the decor and I am rather chuffed at the outcome of my “work of art”. Also as a bonus I have interviewed Ashleigh and got the dish on her business and her life. If you are interested in what Ashleigh has to say then please keep reading.

Describe your business?

Fair and Square Art is an online store that provides original interior pieces perfect for your blank wall. These pieces are oil paintings available in 4 different square sizes that I create myself. As they are not mass produced or prints, every piece is slightly different to the next but they each hold the same style and feeling.

Where did the idea for your business come from and what were the initial steps that you took to start your business?

The idea came from my love of art. I only ever did art in high school where I found my love for painting but never pursued it further; apart from the odd painting I did while I studied Interior Design. After working a year in a job that wasn’t the right fit for me, I left to follow this love that was still bubbling inside me, where I started Fair and Square. I first decided on what I would be painting and limited to 4 sizes and only went with square pieces, then from that the name came about. From there, I built my website and started marketing my product.

What motivates you?

To be honest, my boyfriend has been my motivation. He has been an absolute rock throughout the whole process and given me that push to be better. Another motivation is the outcome of each piece I create. When you picture a style or design in your head then translating that onto a canvas where it turns out better than you imagined it has kept me going.

How do you define success?

I would define success as being able to achieve your goals you have set out for yourself.

Who has been your greatest inspiration?

I have always been inspired by Vincent van Gogh and Salvidor Dali. I know they aren’t quite abstract painters but studying their artwork and their life stories in High School I have always loved what they have produced.

To what do you most attribute your success? What would you say are the five key elements for starting and running a successful business?

Persistence in carrying on when you feel the world has given up on you; finding the right target market; finding your unique selling point; setting realistic goals that you can achieve and believing in your product/service because people will believe in it too.

Give me 5 items; it can be anything that you cannot live without?

Tea!

Lip balm

Bible

Moisturiser

Palette knife (for painting)

In one word, characterize your life as an entrepreneur.

Busy

What are some of the biggest mistakes you’ve made and how have you learnt from them?

I haven’t made any HUGE mistakes yet but something I should have done in the beginning was to do test runs with my products first with Facebook, using friends and family, before diving straight into building a website. With that I have wasted some money in paying for website hosting when my website wasn’t in use.

What are your hobbies? What do you do in your non-work time?

I love to dance, so I do 2 classes a week of modern dance, I love movies and good series and I enjoy reading.

Your philosophy is?

“Choose a job you love, and you will never have to work a day in your life.”

What’s next for your store that the public should look out for?

I am definitely going to be producing more paintings in the next few weeks, I am also trading in the Kirstenbosch Market so be sure to find me there.

They can also look out for a blog I will be starting where I will be giving art tips as well as home design and decorating tips along with a few other things.

Okay, so as promised below are a few picturesof how I styled my office. I think the painting by Ashleigh fits in really well with the rest of the decor.

 

Don’t mind the month old kittens in the background 🙂

All other home decor was purchased at Mr Price Home and Sheetstreet. 

Social media links:

Instagram: @fairandsquareartza

Twitter: n/a

Facebook: @FairandSquareArtZA

Website: www.fairandsquareart.co.za

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